Obsessed with the intersection of culture and technology, Rich has devoted over 15 years to the study of how cultural, market and technology forces intersect to create deep product experiences. He has guided the design and innovation process for such clients as Nike, Logitech, Cardinal Health, Whirlpool, Procter and Gamble and Clorox, aggregating an ever-increasing breadth of industry experience that spans consumer electronics, medical / pharmaceutical, digital lifestyle and sport performance at both tactical and strategic levels. His achievements in product research and strategy have been recognized with awards at both the domestic and international level, as well as several patents. 

Prior to forming Tinder, Rich was an innovation director at Nike, a senior design strategist at Ziba, an industrial designer, ergonomist and researcher at Metaphase Design Group and a human factors specialist at Eastman Kodak Company. He holds a Bachelor's degree in cognitive science from the University of Rochester and has trained in industrial design at the University of the Arts, Philadelphia, as well as in Copenhagen, Denmark. 

mail: rich.fox@tinderlab.com
direct: 503.780.6082
twitter: rich_fox

 
A researcher with a designer’s ability to visualize, Doug focuses on contextual research and integrating brand, technology and market perspectives to create meaningful product innovation for his customers. Delivering a unique ability to bridge the gap between research findings and concepts, Doug helps clients see the answer, instead of just reading it.

With over 20 years of consulting experience, Doug has provided strategic design research and strategy services on a broad range of innovation programs for clients such as Whirlpool, Lenovo, Nestle, Purina and FedEx. His achievements in research and product planning have earned him recognition in the form of IDSA awards, as well as design patents.

Prior to forming Tinder, Doug was the founder of Alchemy Design Research, a Senior Design Planner of the Consumer Insights and Trends group at Ziba Design, an industrial designer at Fitch and a graphic designer in Chicago.

Doug holds a Master’s degree in Human Centered Design from the Institute of Design, IIT, where he received a fellowship, and a Bachelor’s degree in Graphic Design from the University of Akron.

direct: 503.380.5721
mail: doug.cooke@tinderlab.com